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“Without music to decorate it, time is just a bunch of boring production deadlines or dates by which bills must be paid.” ― Frank Zappa

Thousands of acts have been promoted by SBD over the years; including The Bluetones, The Horrors, The Sherlocks, The Subways, The Lottery Winners, Working Men's Club, The Lovely Eggs, Ocean Alley, Jordan Mackampa, Andy Bell [Ride], Ben Ottewell [Gomez], Billy Lockett, Jah Wobble, Graham Day & The Forefathers, The Fuzztones, James Walsh [Starsailor], Lack Of Afro, BC Camplight, Beans On Toast, Miles Hunt [The Wonder Stuff], The Bones Of J.R. Jones, Night Beats, Red Rum Club, Son Of Dave, The Wytches, Crows, Chris Holmes [WASP], The Virginmarys, Cherie Currie [The Runaways], and The Len Price 3.


Sweet but Deadly (or SBD for short) was founded by a small collective of UK-based DJs and musicians in 2005, to informally organise concerts and clubnights for fans mid-20th Century music - and those musicians directly inspired by that era. From those initial seeds grew a business of regular events and tours. We pride ourselves on bringing the best of the new breed to a wider audience, and also relish bringing back classic bands for a new generation to enjoy.

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