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“Without music to decorate it, time is just a bunch of boring production deadlines or dates by which bills must be paid.” ― Frank Zappa

Thousands of acts have been promoted by SBD over the years; including The Horrors, The Bluetones, The Sherlocks, Working Men's Club, The Lovely Eggs, Ocean Alley, Jordan Mackampa, Andy Bell [Ride], Billy Lockett, Jah Wobble, Graham Day and The Forefathers, The Fuzztones, Lack Of Afro, Beans On Toast, The Bones Of J.R. Jones, The Lottery Winners, The Ramonas, Night Beats, The Shivas, ROAM, Red Rum Club, Son Of Dave, Hands Off Gretel, The Wytches, Triptides, Crows, The Underground Youth, The Virginmarys, Wolf People, Magic Wands, Look Mum No Computer, The Telescopes, Twisted Wheel, The Len Price 3, and Press To MECO.


Sweet but Deadly (or SBD for short) was founded by a small collective of UK-based DJs and musicians in 2005, to informally organise concerts and clubnights for fans mid-20th Century music - and those musicians directly inspired by that era. From those initial seeds grew a business of regular events and tours. We pride ourselves on bringing the best of the new breed to a wider audience, and also relish bringing back classic bands for a new generation to enjoy.

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